Gucci launched online DIY custom service

Gucci Since hiring new creative director Alessandro Michele in 2015, consumers have shouted Gucci again. Often included in the recommended list of its single product, the majority of female consumers want to chop minutes minutes. Marco Bizzarri, CEO of Gucci, has also said that since 2015, Gucci has harvested a lot of new customers, younger and more stylish frontiers than ever before.

This time, Gucci and the European luxury retail electricity supplier mytheresa, on October 25, 2017 on mytheresa official website launched online DIY customization services. When purchasing Gucci Ace sneakers, consumers can customize their name acronym embroidery patterns, a total of six colors to choose from.

For this cooperation, mytheresa said: “I am honored to be the first e-commerce platform to launch Gucci DIY customized service. This on-line DIY customization service will create a pair of private exclusive Gucci shoes for customers, which perfectly meets the fashion needs of the current influx of people to pursue individuality shoes, and is also a unique sincere gift. Consumers can give full play to their creativity, the sewing position of alphabetic embroidery, whether to add punctuation between letters, and the color of embroidery are decided by consumers themselves, of course, the price is also expensive

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